Communication Design is best described as Creative Advertising; it will teach you how to communicate through a variety of media, including digital screens, social media, television commercials, online banners, print, radio, point-of-sale, direct mail, and outdoor advertising. This is all a part of the advertising mix and it takes creativity, analytical skills and specialist market knowledge to generate attention and create a bond between brands, products and consumers.
Our Communication Design program opens up a world of opportunities. Focused on creative solutions for clients and their brands, you will develop a deep and strategic understanding of consumer behaviour and the motivations and emotions surrounding a brand’s engagement. You’ll refine planning and craft skills, such as art direction and copywriting, and develop your ability to conceptualise and manage a campaign, from brief to channel delivery.
You will develop your design skills using project-based activities and processes used in industry with hands-on experience, real clients and contact with advertising agencies.
The industry is fast-paced, exciting and highly innovative using storytelling to build brand engagement. Upon completion with a full portfolio you could be working in Advertising, Media or Marketing as a:
• Social Media Coordinator
• Account Manager
• Art Director
• Media Planner
• Brand Strategist
• Agency Producer
• Content Producer
• Marketing Coordinator
Advertising brings together knowledge of creative methods and is focused on art direction and design.
Become a creative thinker!