Communication Design
Communication Design | Communication Design

Communication Design is best described as Creative Advertising; it will teach you how to communicate through a variety of media, including digital screens, social media, television commercials, online banners, print, radio, point-of-sale, direct mail, and outdoor advertising.  This is all a part of the advertising mix and it takes creativity, analytical skills and specialist market knowledge to generate attention and create a bond between brands, products and consumers. 

Our Communication Design program opens up a world of opportunities. Focused on creative solutions for clients and their brands, you will develop a deep and strategic understanding of consumer behaviour and the motivations and emotions surrounding a brand’s engagement. You’ll refine planning and craft skills, such as art direction and copywriting, and develop your ability to conceptualise and manage a campaign, from brief to channel delivery.

You will develop your design skills using project-based activities and processes used in industry with hands-on experience, real clients and contact with advertising agencies.

The industry is fast-paced, exciting and highly innovative using storytelling to build brand engagement. Upon completion with a full portfolio you could be working in Advertising, Media or Marketing as a:
• Social Media Coordinator
• Creative
• Account Manager
• Art Director
• Copywriter
• Media Planner
• Brand Strategist
• Agency Producer
• Content Producer
• Marketing Coordinator
 
Advertising brings together knowledge of creative methods and is focused on art direction and design. 

Become a creative thinker!


  • Identify and develop creative solutions for clients and their brands.
  • Develop a deep and strategic understanding of consumer behaviour and the motivations and emotion surrounding brand engagement.
  • Expand and refine planning and craft skills, such as art direction and copywriting.
  • Ability to conceptualise and manage a campaign, from brief to channel delivery.
  • Exposure to agency engagement and industry mentoring.
  • Build industry contacts via professional placement and international exchange opportunities.
  • Enhance creative skills via a sub-major from either the Graphic & Digital Design stream or one of the other creative disciplines.
  • After you graduate, you will bring your talents to a web and multimedia applications production company and collaborate with people within the industry such as artistic directors, designers, programmers or with an advertising agency, the marketing team of a company or even a government agency.

    To be considered for admission, applicants are generally required to have successfully completed their VCE or equivalent. Mature-aged applicants who have attained sufficient industry experience will also be considered. If you are a domestic student aged under 18 you can enrol at the Academy but you will need your parent or guardian's consent. Unfortunately we are unable to enrol international students under the age of 18.

    • Creative students
    • Excellent communication skills
    • Interest in how emotion influences human behaviour
    • Innovative thinker

    • Small classes. Generally no more than 18.
    • State of the art facilities, including industry standard computing equipment and software.

    Bachelor of Design Arts

    During Orientation the Academy will provide you with a detailed list of the required materials for the program.

    The Bachelor of Design Arts is completed over 3 years or part-time equivalent. The course consists of five credit-bearing units of study per semester. 15-17 hours per week. 16 week semesters.

    Face-to-face.

    80% project work (including practical work, essays, presentations and group assignments) and 20% test.