We are so excited to have such an esteemed line-up from creative industry to present to all the new students starting their studies at the Academy this year! Global Chief Strategy Officer, Adam Ferrier, is no exception! Read more about Adam below!
Adam Ferrier - Cummins&Partners
Adam Ferrier is a consumer psychologist and one of Australia’s best known and awarded advertising practitioners.
Adam graduated from university with degrees in commerce and psychology, and began working life in a maximum security prison before marking the natural move to marketing consultancy. After a stint at Saatchi & Saatchi, he co-founded and then sold the strategically led Behaviour change agency Naked communications in Australia. In 2013 he became an equity partner at Cummins&Partners (the 2016 Agency of The Year).
Adam published The Advertising Effect: How To Change Behaviour (Oxford) in 2014. He is a regular panelist on the Gruen series, was featured in the ABC documentary on men's health 'Man Up', and appears on The Project and Mornings. He's written for, or been featured in publications, such as Contagious, Adage, Fast Company and Time. Adam is also on the board of social influencer company Tribe, and social giving company Good Thnx.
Final year Communication Design students recently had the experience of presenting their Pitch to a real client! Tutor Donna O’Neill presented a real client brief to the students that they had to respond to and create a Marketing and Communications plan and of course pitch it!